For your business to grow, you need to increase cash flow and for this to happen, customers need to know who you are and what you do! The most effective way to do this is through marketing.
Effective marketing doesn’t need to be complicated. In this blog, we reveal a few simple tactics you can use to get your company in front of the eyes of more potential customers.
Website is Key
The single most important tool for your business, a website is king in the marketing world! Whether you’re aiming to build credibility for your brand or sell your services, a website is essential for tradies. It’s the one-stop shop for customers to find out everything they need to know about your business, what you offer and how best to get in touch. Your website can also help a customer choose you over someone else. This is why it’s important to utilise this space to showcase your licenses, certifications, insurances, previous jobs and customer reviews.
Important: If your website is not up to date or doesn’t contain a simple and active enquiry process, a potential customer could lose trust and/or patience and bounce off your site.
Google is a business’ best friend
Let Google help your customer find you! No matter what kind of trade business you own, whether it be electrical, plumbing, landscaping, carpentry, HVAC, etc., when you set up a Google My Business account, your business will show up in Google Maps and is more likely to come up in the featured results of a Google search. The set up process is simple and also helps customers access contact information and leave reviews.
Get your social media sorted
Starting an Instagram account or Facebook page for your trade business doesn’t mean you’ll see an immediate spike in business or cash flow. However, it is an essential step to building credibility and engaging with your customers.
How to get started:
- You need to choose a platform that is relevant for your target customer, whether that be Instagram, Facebook or both.
- Determine your goals, whether you’re using your platform for brand awareness, visibility, connecting with suppliers/customers, driving traffic to your website or a way to obtain new leads.
- Decide on your type of content & how you’ll capture it; progress shots of the job, project before and afters, educational posts and/or real-time staff shots.
- Ensure every piece of imagery, video and information adds value, answers customer questions and impacts your trade business positively.
Important: It takes consistent and strategic posting and quality content to stand out in the crowd. An outdated social page can have a negative impact, so only start a social platform if you’re going to commit to posting.
Enlist your existing customers
Everyone knows nothing beats word-of-mouth as an avenue of advertisement for your business. This same concept applies in the digital space with Google Reviews! Enlisting your existing and previous customers to leave a Google Review about your work ethic, services provided and promptness can go a long way in building trust with new and potential customers.
However, Google Reviews don’t fall from trees. As a business owner, you need to be proactive and have a plan in place to encourage your customers to leave a review. This strategy can be as simple as asking customers as you leave the job site and following up a few days later with a direct link for convenience or having an additional line in your invoice email prompting them to leave a review.
Important: Negative reviews are sometimes unavoidable. It’s important not to respond with anger, instead politely engage in conversation on how their experience could’ve been improved.
If marketing is something you’re interested in in order to elevate your trade business, but you’re unsure if the timing is right or whether or not you have the resources available, here at Fitzpatrick + Robinson, we can help. With over 35 years of experience, we can help you define your business goals and create a clear picture of where you are, where you want to go and how to get there. Contact us today to move your business forward!